Teaching Good - Branding Evil
Deep GEEK Disappointment!
After a deeply felt personal geek disappointment I changed the graphic design of my branding of the last few years from Doctor Who and the Tardis ….to, to, what!?
I don’t want to go deeply into how and why I am ditching Doctor Who (for now) but it involves some disappointment with the latest series, the latest doctor, and a couple vainglorious individuals. So, let's just say: Basically, I’ve soured.
Why am I telling you all this? Branding. People have asked me "why and how do I brand myself or should I?" And it's a hot, interesting, and controversial topic that I sort of struggle with. I had a quick Twitter convo about this (OK, I butted in!) with Dean Shareski & George Couros recently. The controversy and opposition over branding - because I don't think they see it as a GOOD thing for their profession or our schools. I think it's not necessary to create a brand name (like The Daring Librarian, or The Digital Diva, or The Nerdy Teacher), just own your name! But always remember, you're not a brand, you're a person. A brand without a soul is evil - modeling a positive digital image is a good example of practicing what you preach.
Own your professional image. If we're preaching to our kiddos how they should create and cultivate a positive digital footprint, shouldn't we model that for them with our own impression on the Interwebs? Isn't that what good teaching is all about? As a matter of fact, I just changed my Twitter handle from The Daring Librarian to Gwyneth Jones. My Twitter name always was @GwynethJones but now my "brand" is just in the Twitter profile paragraph.
You see, five years later, sometimes, I feel a little hemmed in or limited by my brand. I am more than just a Daring Librarian. I’m a redhead, a geek, a goofball, a Marylander, future Delawarean, a daughter, a friend, and a snarky smart a$$.
I'm many things. So are you! But this has got me to thinking beyond brand. I don’t monetize my brand on my blog, I don’t sell advert space, or blog for the companies or products that write me asking to get publicity. I only blog about things I'm passionate about. I truly appreciate the over 2M views and the average of 50K monthly visitors I get and you, dear reader! I appreciate you and want to keep my "street cred!" So yeah, I can’t be bought. I can be rented — to speak to groups about various EdTechy and Librarian topics (that started to sound just wrong!) but I worry that both my brand and my gender can sometimes work against me on that small EdTech “keynote speaker” OWG circuit.
Because, I want to speak to all educators! I've been honored to be asked to be the keynote speaker at several tech conferences like METC, CTA Summer Institute at UCLA, and ATLE Convergence in Calgary, Canada! I hope to do more, too! If you would like to invite me to speak at your conference, contact me! Wow...that was a really shameless plug, huh? [grins] Moving on.....
So, changing my graphics - ditching the Tardis, means new business cards, new blog, G+, and Twitter header…and hours working hard at night and weekends playing with Photoshop & PicMonkey.
First I thought, what OTHER geek icon can I use that I love? Trogdor? Oh I know…Cthuhlu!
@GwynethJones It was #DigiLead and the Transformational Power of Libraries; I highlighted how U have crafted an amazing brand presence— Eric Sheninger (@E_Sheninger) November 19, 2015
Graphic Design Branding Consistency
Why is graphic design branding consistency all so important? Because people will get used to the "look" of the graphics you use on your Twitter, Instagram, Snapchat, LinkedIn and blog header. They will see it and it jumps out at them that it's YOU! That's why its important. Like Coke, Pepsi, ISTE or Google ...re-branding, or changing your look is important! The Cthulhu thing? I was just too impulsive!
So, stay tuned for more.....more pics, more branding, more opinions and opining! Thank you dear readers!
Now it's YOUR turn! What do you think of branding? Am I crazy with all this?