QR Codes are popping up everywhere! On the back of my Sephora catalog, windows of shops, and in my library! They're already big in Japan - and now in New York & LA.
Calvin Klein Jeans recently put up three billboards - 2 in NYC and 1 in LA - to promote the brand’s upcoming campaign for Winter 2010. Rather than a racy montage of scantily clad models, but with a bright red QR code - all the rage in Japan - under the words “Get It Uncensored.” The code allows you to use your smartphone to scan the image, being lead to an exclusive 40-second sexy commercial - "It’s often difficult to measure engagement with billboards, and QR codes help advertisers better measure their impact." The commercial might be sexy but I think the QR code is even HOTTER! -Mashable Source:
They look cool, matrixy, and very graphic...
but what heck ARE they?
A Quick Response (QR) code is a two-dimensional or 2D bar code which can be interpreted by any mobile phone with camera capabilities. Unlike traditional barcodes, which feature a series of straight lines these barcodes QR Codes are laid out in a matrix and can hold much more information.
Through “scanning” the code by way of photographing it, and installing a a FREE APP or simple piece of software to your smartphone, anyone can access the information behind the QR which might contain images, easily launched website links, and text.
Simply use your smartphone's camera to scan a QR code (via a reader app, such as Barcode Scanner or QuickMark), and you'll instantly be rewarded with whatever content has been embedded in the code, whether it's a URL that you can auto launch to the site, a friend's contact information, or a text message.
"QR codes can also be used to conduct a treasure hunt of information in the school library. Middle school teacher librarian Gwyneth Jones, aka the Daring Librarian, uses QR codes to engage students in what she calls “digital discoveries.” Asking the students to bring their cell phones to the library, in small groups or pairs, the kids hunt for sneaky QR codes posted around the library (programed with a free QR code generator) to discover clues that can be scanned that lead to other clues - some asking questions, some that lead students to wiki or webpages with further information, some that require the students to perform a task to discover the final clue and the “treasure” which is a special key code to be submitted to a Google form. Once on the Google form wikipage students input the “key” to a drawing for a chance to win an iTunes gift card or a bundle of free books. Another use is posting QR codes next to book displays & pubic access catalog computers that lead students to wikipages where they can write and read student book reviews.
Because students work in groups or pairs, only about a third of the class needs Smartphones and because she’s done a student survey in advance she knows how much technology her students have. If necessary, being ever cognizant of the digital divide, Jones has purchased several iPod touch Generation 4 mobile devices that students may use in the library or check out to use at home with the preloaded Kindle app and several books, music, & library pics." - Read the rest of the article by Tamara Cox and check out her AWEsome Eliterate Librarian blog
Buying information for the iPod Touch 4th Generation
Now with FaceTime, Retina display, HD video recording, and Game Center.
Shopping ALERT! Amazon price beats Apple teacher discount!
An 8G Apple iPod Touch 4th Gen is on sale on Amazon for $215 last week... and the Apple Educator price was.....wait for it....$229! What the what!? So like I mention on my wikipage
check Amazon's price before you decide to buy - and remember the low price today could raise higher tomorrow - and vice versa.
On our Recent Arrival Display - Promoting our Blog!
In our hallway - promoting our Google Form Book Reviews!
Want More Ideas?
Black & White and Scanned All Over!
Great Video from Laura Jacob
QR Code in Your Pocket
This weekend I worked on updating my MOO mini business cards adding a QR Code to this blog on it. Then dear Shannon Miller asked me to update hers adding one (of course I agreed after a little [cough] snarky grumbling [grins]) & and then whilst I was on a roll I offered this service (which does take hours) to my dear mentor Joyce Valenza as her holiday pressie. Whew! Now...I'm crossing my fingers that the code does work once printed. I'll keep you posted!
QR Code Jewelry -
If I weren't so busy (and so indolent) I'd start a cottage industry of Customizable QR Code jewelry or buttons on Etsy.com. As it is - I bought the last one from BarcodeArt this morning. Heh heh. I have shopping issues.
QR Code Resources & Articles:
- QR Codes Connect Students to Books featuring Geek Tribe member & cutie pie John Schumacher!
- QR Codes in the Library: Use 2-D barcodes to offer the coolest services ever - by Geek Tribe member Christopher Harris @infomancy
- QR Literature Quest: A high tech scavenger hunt to interest HS students in literature. via via Neil Krasnoff or @txlibraryguy
- HOW TO: Use QR Codes for Small Business Marketing
- What Is A QR Code And Why Do You Need One?
- QR Codes - Library Success: A Best Practices Wiki
It's true the more you give the more your receive... Since I've started sharing more...I've gotten more back. Twitter makes me happy this way! Thank you everyone who has so generously shared with me this year!
That's why this phrase from a recent posting on Diane Cordell's brilliant blog Journeys made a great impression: "'Mentors are simultaneously mentees; students and teachers can become co-learners" LOVE it! So this is my holiday message of love and thanks!
In this season of light & giving- let's all please remember to be generous, supportive, positive, & INCLUSIVE of each other!
I want to take a min to thank you dear readers - from all over the world! I also want to thank everyone who takes the time to comment! (it makes me so ridiculously happy!)
Whew, I'll stop shouting...LOL As a blogger I've learned (in the last 5 years of blogging -my school library blog I started in 06) - you don't blog for comments..if you do, you are SURE to be disappointed - you don't even write for readers - I swear the first few years I was writing I was sure only a few of my students glanced at it....Just write from your heart, admit your failures, celebrate successes, & SHARE SHARE SHARE! - give your stuff away & you'll be surprised at how much you will get back!
/lovefest bah humbug! LOL
Calvin Klein billboard Mashable
QR Code on Door: Tailor Made Hotel
Flickr Creative Commons QR Code on a Stick - photo by See-ming Lee - Photo shop by me!
iPod Touch 4th Gen from Villa State
QR Code Custom button photo by BarcodeArt
Photo of the Philly Museum of Art - ME!
HOT QR Codes in the Classroom & Library
Diane Cordell, ipod touch, joyce valenza, mini moo cards, mobile apps, qr codes, shannon miller, tamara cox